Privacy Policy + SMS Terms & Conditions Templates
Updated for 2026 Carrier Requirements
Why These Pages Are Required
Healthcare practices often already have a HIPAA Notice of Privacy Practices (NPP). However, mobile carriers also require a publicly accessible Website Privacy Policy and SMS Terms & Conditions before approving business texting (10DLC or Toll-Free verification). These website documents are separate from your HIPAA Notice of Privacy Practices.
Before You Begin
- Replace all [bracketed] placeholders with your practice information.
- Publish both pages on your website.
- Link both pages from your website footer.
- Ensure the Privacy Policy and SMS Terms & Conditions reference each other.
Privacy Policy Template
[Practice Name] Privacy Policy
Effective Date: [Insert Date]
SMS Communications
By providing your mobile phone number, you consent to receive SMS messages from [Practice Name] related to appointment reminders, appointment confirmations, scheduling updates, office notifications, account notifications, and other practice-related communications. Marketing messages will only be sent if you have separately opted in to receive them.
Message frequency may vary. Message and data rates may apply.
Reply STOP to opt out of SMS messages at any time. Reply HELP for assistance.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors that provide support services (such as customer service) is permitted. Text messaging originator opt-in data and consent will not be shared with any third parties.
For additional information about our SMS program, please review our SMS Terms & Conditions.
SMS Terms & Conditions Template
[Practice Name] SMS Terms & Conditions
Effective Date: [Insert Date]
- Program Description: By providing your mobile phone number, you agree to receive SMS messages from [Practice Name].
- Message Types: Appointment reminders, confirmations, scheduling updates, office notifications, account notifications, and marketing messages only if separately opted in.
- Message Frequency: Message frequency may vary.
- Fees: Message and data rates may apply.
- Opt-Out: Reply STOP to unsubscribe at any time.
- Help: Reply HELP or contact [Practice Phone] / [Practice Email].
- Consent: Consent to receive SMS messages is not a condition of receiving care or services.
- Carrier Disclaimer: Carriers are not liable for delayed or undelivered messages.
- Privacy: Your use of SMS communications is governed by our Privacy Policy: [Insert URL].
Final Compliance Checklist
☐ Privacy Policy is publicly accessible.
☐ SMS Terms & Conditions page is publicly accessible.
☐ Both pages are linked from the website footer.
☐ Privacy Policy includes SMS disclosures.
☐ STOP/HELP instructions are included.
☐ Message frequency disclosure is included.
☐ Message & data rates disclosure is included.
☐ Mobile information sharing statement is included.
☐ Practice contact information is current.